A few years ago I was looking for some solid WordPress hosting for one of my clients, I eventually came across WP Engine and it seemed like a good fit. That client is still using WP Engine and a couple years ago I added them to my rotation of hosting affiliate programs that I promote, definitely a good decision as it continues to be one of my top earners to this day.
The WP Engine affiliate program is one of the most lucrative and highest paying programs out there for the price point they hit. The program is managed through ShareASale which is fairly easy to use, the approval process was quick from what I can remember (it has been a couple years since I joined), if you’re based in the US your application should be auto approved (ShareASale has it marked as auto approve for US-based affiliates).
WP Engine Commissions & Payouts
$200 or 100% of the first month, whichever is higher, per signup. This applies to all the plans listed on the site (starting at $29/month) as well as when someone contacts them about enterprise pricing. If someone purchases a normal plan on the site you’ll get $200 (or $249 if they pick the business plan), if they contact sales and purchase an enterprise plan you could be looking at a few hundred to $1000+ payout.
WP Engine is also a 2-tier affiliate program which is.. amazing. Tiered affiliate programs are really tough to find these days, but WP Engine does it right. What this means is, if you refer another affiliate and they get a sale, the affiliate you referred gets their $200+ commission from WP Engine but you also get $50. Win-Win.
As with any other affiliate program there’s a lock-in period where a new signup is required to stay a certain amount of time before the commission is released to you. WP Engine’s lock-in period is pretty industry standard at 62 days (45 if you’re a trusted affiliate), meaning someone has to stick around for basically 3 monthly payments for you to get the commission. Commissions are paid on the 20th of each month after they’ve been released. With ShareASale I use the direct deposit (bank transfer) option as it has zero fees.
Icing on the cake for me is the bonus structures WP Engine has put in place, so not only do you get $200 per sale but if you refer more than 5 new customers in a month you get a nice $100 bonus. This bonus increases the more people you refer, up to a maximum of $1500 for 60+ referrals in a month. You can see the full chart here:
Creative, Promos & Affiliate Managers
WP Engine has very active affiliate managers. They clearly care about their affiliates’ success and are there to take care of any questions you might have. I haven’t had the need to contact them yet but based on the email correspondence I’ve received over the years, I know they’re there if I need them. This is getting harder to find in the affiliate space as a lot of companies are just setting up their programs and basically abandoning them.
They have the standard affiliate creative available, banners in multiple sizes and styles to fit your site, but what really sets them apart are promos. During holidays and other big shopping events (like Black Friday/Cyber Monday) they’ll send out an email ahead of time giving the details of the campaign. You get early access to banners and coupon codes to promote when the campaign is active. This can turn a normal sales day into a REALLY BIG sales day if you apply these correctly.
WP Engine Affiliate Rating: 9/10
WP Engine’s affiliate program is nearly perfect. I have only docked one point as their entry price point is higher than a lot of hosts at $29/month. I respect that they want quality customers but this does make it a bit harder to convert a wider variety of traffic, WP Engine’s product and customers are pretty specific.
Both a blessing and a curse, but I’ve seen it only as a blessing thanks to the high payouts and quality of service they provide. My client hasn’t churned after 4+ years as a customer! And that’s what we want as affiliates, to create a good fit between our traffic and the programs we promote. If the service is good our traffic will convert and stick around long enough for us to get paid!
How To Join
If you’ve got quality traffic that would convert on a $29/month high performance WordPress hosting offer, sign up for the WP Engine Affiliate Program here.